Are you an Instagram user looking for ways to get more engagement on your posts? Utilizing the features Instagram offers can be a great way to help promote engagement on your account. This article will discuss five features you can use on Instagram to draw more attention to your posts and help you grow your followers.
1. Increase Your Reach on Instagram with New Features
Are you looking for ways to increase your reach on Instagram? The platform offers plenty of features to help you target audiences better, improve engagement, and grow your followers. Here are some new features of Instagram you can use to expand your reach:
- IGTV – video-sharing platform exclusively designed for the users. It gives you the perfect opportunity to show a different side of your brand and produce content in forms of videos allowing you to attract more viewers.
- Instagram Stories – fast and easy app to reach a wide range of followers. It helps you to reach people fast and disappears after 24 hours giving you the opportunity to stay in touch with viewers.
- Instagram Ads – allows you to target specific audience with your ads, thus giving you tools to reach a broader audience.
These new features help you to promote your brand, engage with followers and get target audiences from various locations. With them, you can reach a wider range of followers and build an audience that grows with time.
2. Maximizing Engagement with the “Stories” Feature
Stories offer unique content that allows for greater engagement on social media platforms. Uninterrupted views create an even better experience for users as they explore the content with fewer distractions.
Creating stories with powerful visuals and immersive content can increase user’s interest in engaging with your brand. Pay attention to colors, animation, and the length of each story. Utilizing powerful visuals such as high-quality photos and videos allows you to reach more people and make great connections with your audience. Here are some tips to maximize engagement with stories:
- Be entertaining: Incorporate entertaining elements, such as captions and animations. Keeping stories entertaining will engage users and hold their attention.
- Integrate polls: Polls enable users to interact and provide feedback. You can use polls to get to know your audience better and increase engagement.
- Engage with your audience: Always be ready to respond to comments and provide users with further information. Create interesting conversations to encourage engagement.
Find out what resonates with your audience and tailor your stories accordingly. Put into practice the tips described above to make sure you are successfully .
3. Reaching New Audiences with Hashtags
Hashtags are a great way to attract new audiences to your content. By including relevant hashtags, you can make sure that your post is seen by people who are interested in the subject, even if they’re not already following your page.
How to approach discovering new hashtags?
- Do a keyword search – If you’re not sure what hashtags to use, do a bit of research and find what keywords your potential audience is using when they search for information on the topic.
- Pay attention to trending topics – Keep track of what’s trending in your sector and use that to inform your decisions.
- Leverage hashtag research tools – There are a number of tag research tools you can use to find the best and most relevant hashtags to use in your posts.
When you do use hashtags, make sure you use the ones that are relevant to your target audience. You can use as many as you think are necessary, up to 30, but don’t go overboard. A few well-chosen hashtags can go a long way towards increasing the visibility of your content.
4. Building Community with Live Video and “Instagram TV”
Instagram TV’s live video feature gives businesses the ability to build relationships with customers and prospects in near real-time. This interaction helps to dispel any misconceptions customers may have of your brand and gives them confidence that your business is invested in customer satisfaction and responsiveness. Here are some quick tips to ensure your live video is successful:
- Make sure your content resonates with your audience and is relevant to your brand. Ask questions, provide helpful tips and discuss industry trends.
- Check the quality of your video before you go live. Poor audio quality or bad lighting can lead to a poor viewing experience for your audience.
- Engage with viewers throughout your video. Stop to respond to comments and answer questions from viewers as they appear.
- Be open to feedback and criticism. This will show that your organization is willing to take customer feedback and use it to improve.
Live video is the perfect way to engage with your audience and build community, allowing customers to feel like they are talking directly to you and your team. Not only can consumers interact with you in real time, they can also get a behind-the-scenes look at what goes on in your business. This can be a great way to foster loyalty and trust with your customers, and it can also help to boost your brand recognition.
Despite the real-time nature of live streaming, be sure to take the time to plan your content ahead of time. Set an agenda and ensure that any visuals, such as slides and demonstrations, are ready before going live. This will help to avoid any awkward pauses or gaps in the conversation and provide an overall better experience for your viewers.
5. Leveraging Automation with Instagram Scheduling Tools
The rise of social media has made managing accounts time-consuming and boring. Instagram scheduling tools have revolutionized content posts on Instagram. By leveraging automation through these tools, you can maximize engagement while saving time and effort.
Instagram scheduling tools are web-based services that help you plan out and schedule when to post your content. They provide an easy way of planning posts, such as optimizing the timings of posts, creating captions, adding relevant hashtags, and searching for specific hashtags. Scheduling tools also come with features like reminder notifications, analytics, and collaboration capacities.
Using scheduling tools on Instagram lets you tailor your plan to each day of the week and timeslot. This can make a big difference in terms of engagement and visibility. Additionally, you can also set up automated posts, opt for automated reminders, manage multiple accounts, and keep track of your Instagram growth.
Some of the best Instagram scheduling tools are:
- Buffer
- SocialPilot
- Hootsuite
- Later
- Tailwind
You can use Instagram scheduling tools to increase your reach and engagement rates, get more traffic to your website, and efficiently streamline your social media operations. With the array of benefits it can bring, using a scheduling tool is an essential tool for any Instagram user. By taking advantage of these 5 features, you can easily start incorporating fun, creative elements into your Instagram stories and posts to increase user engagement. Get excited to see more commenters, likes, and shares from your Instagram followers as you become more creative with your postings!
